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Selling in Inflationary Times: How to Adapt to the New Normal

Is unabated inflation the new normal? For most sales teams, global inflationary trends have fundamentally changed the interactions they are having with customers. In this informative webinar, pricing experts from Simon-Kucher & Partners will share their research findings and observations on how companies are coping with and managing against inflationary pressures. John Elsey, CEO of Richardson, will then describe how salespeople can defend their value and position price increases with resistive customers. You’ll leave this session with practical ideas for how to adapt your sales organization and implement cultural change to defeat the effects of inflation and ensure success in a challenging market.

Adam Echter is a Partner at Simon-Kucher & Partners, where his consulting activities are focused on sales excellence, value definition and communication, business model transformation, and pricing. For 21 years, Mr. Echter’s career has focused on value-based sales. He is a regular speaker at the Professional Pricing Society, industry-specific events and lectures at several universities on the topic of pricing. He is co-author of Beating Inflation: An Agile, Concrete and Effective Corporate Guide, published by Springer in November 2022.

Kai Bandilla is an Executive Vice President with Simon-Kucher, and specializes in price strategy, price setting and price process issues covering a diversity of industries (industrial, automotive, services, tourism, banking and FMCG’s).

John D. Elsey is President and CEO of Richardson, leading the company’s global go-to-market strategy and vision around being a mission-critical resource to executive leaders who strive to improve and sustain revenue performance via world-class selling teams.

Jan 30, 2023 11:00 AM in Eastern Time (US and Canada)