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Topic
Navigating the Buyer Confidence Crisis: Results from the 2025 Selling Challenges Research Study
Date & Time

Selected Sessions:

Apr 11, 2025 11:00 AM

Description
In the 2025 Selling Challenges Research, we found that sellers increasingly grapple with extraordinary levels of buyer indecision through the entire sales cycle. As buyers default to inaction over commitment, sellers need to position themselves as trusted advisors who can identify and influence decision-makers, motivate buyers to act with urgency, and guide customers to drive growth. Join us to understand this uncertain and complex selling landscape through a deep dive into the annual Selling Challenges research, where experts from Richardson and Challenger will unpack how to: -Breakthrough to risk-averse, hesitant buyers at any sales stage -Unstick customers with effective messaging, delivered to the right stakeholders at the right time -Use the cost of inaction to drive buyer action and commitments